Era 01 / 06 · 1969 – 1984
Genesis
The machines that started it all
Open the era — the five-beat read
- The moment
- Computing left the machine room. Between ARPANET's first crash and the Macintosh saying hello, computers stopped being institutions and became tools one person could own.
- The observation
- The winners weren't the biggest builders — they were the people who took a toy seriously. IBM's engineers called the PC a toy. The toy won.
- The bet
- That the tool you could put in one owner's hands would beat the system that needed a department. Bet on the owner, not the institution.
- The analogy
- Every platform your business runs on today started as something the serious people dismissed. The dismissal is usually the signal.
- What it foreshadowed
- Millions of personal machines, each one alone in a room. The obvious next question: what happens when they start talking to each other?





